New Shorts Sponsor Confirmed

access_time 8 years ago

Leyton Orient are delighted to announce that UK based company, Sports Identity, have signed a two year agreement to become the club’s Official Shorts Sponsor for the 2013-14 and 2014-15 season.

The deal will see the Sports Identity logo feature on the rear of Orient’s first team home and away shorts, as well as the replica shorts for the duration of the agreement. Sports Identity will receive further exposure around the club to recognise the important role they are playing as a major club partner.


As part of the deal, Sports Identity will become an official signage partner, providing branding for the club and sponsors, around the Matchroom Stadium both internally and externally, including banners and other promotional literature.

Orient Commercial Manager, Tom Jeffes, added, “We are delighted to secure another highly reputable national brand to our impressive list of current sponsors. We have been working hard to find a new official shorts sponsor and Sports Identity fit the bill perfectly.”

He continued, “Sports Identity have shown their commitment to the club by signing a two year agreement and we hope this is the start of a long term partnership between the two organisations. They currently work with a number of Premier League and Football League clubs, so it is great coup to have them on board here at Leyton Orient.”

Dan Piwinski, Client and Relationship Manager of Sports Identity commented, “We are delighted to have tied up this sponsorship deal with Leyton Orient and look forward to a long and prosperous relationship. We are very proud to become an official partner of such a prestigious club and are already looking forward to being part of next season.“

Sports Identity were formed in 2004 having been involved in the branding both inside and out of the KC Stadium in Hull and have since gone on to work in partnership with a diverse range of sporting clubs, associations & organisations around the UK.

Representatives from Sports Identity will be guests at the pre-season home friendly against Arsenal on Tuesday 30 July to officially launch the partnership.