The deal will see the two organisations working together on a variety of projects over the coming season as well as reciprocal advertising to followers of both institutions.
Part of the deal will see UEL SportsDock branding feature on the Orient Under 16 Academy shirts as an official sponsor for that age group, while there will also be further expansion of student work placements within the club in variety of sports science roles with both the first team and academy age groups, along with marketing, media, community and administration roles.
UEL SportsDock will also be match sponsors for the game against Walsall on September 28th following the university’s fresher week where the Club will be active in their promotion of the game and the club in general.
David Cosgrove, UEL Director of Sport commented, “University of East London is a very ambitious and forward thinking University, and sport is central to our vision to become the number one University for Sport in London. UEL has always attracted local students into Higher Education and a link with our local neighbouring football club, Leyton Orient is a fabulous opportunity. We have over 20,000 students at UEL, and believe they could be a valuable resource to the club in the future.”
Tom Jeffes, Commercial and Business Development Manager for Leyton Orient Football Club commented, “Working with the local university that have world class sports facilities as can be found at SportsDock is a great opportunity for the football club and we are really pleased that UEL see the benefits of associating themselves with East London’s oldest professional football club.”
He continued, “Our Academy and First Team will work alongside the university’s sports department, utilising the world class facilities, which will hopefully have a positive impact on the Orient players for many years to come.”
The new partnership will be officially launched at the Leyton Orient home fixture against Walsall on Saturday 28th September when UEL SportsDock will be Match Sponsors for the game with representatives from the University attending the game, along with a ticket promotion for students at the university in the lead up to the match day.
The £21 million pound SportsDock facility at the Docklands campus of the University of East London opened ahead of the Olympics and played host to the USA team for the duration, with facilities to suit one of the most successful nations in the history of the Olympic Games.