Leyton Orient has unveiled an innovative new sponsorship deal with the UK’s largest business-to-business trade exchange, Bartercard.
The deal provides the League One club with Bartercard “Trade Pounds”. These Trade Pounds will be used within the Bartercard Exchange to allow the club to cover the cost of its day-to-day business expenses, from accommodation and marketing to training, bookkeeping and promotional merchandise.
The deal for Bartercard will include match and ball sponsorship, as well as hospitality packages and full kit sponsorship of Jake Larkins, who transferred to the club from West Ham in the summer. The Bartercard logo will also feature on perimeter advertising sites at the club’s Matchroom stadium, as well as two crowd-facing boards in the North Stand and the club’s website as an official club partner.
“Leyton Orient is very glad to be associated with a high-profile international brand like Bartercard. The company is increasingly involved in football and their partnership with us will offer us excellent exposure over the course of this season and beyond,” says Leyton Orient Commercial and Business Development Manager Tom Jeffes.
Simon Barker, Bartercard UK CEO, says: “We’re delighted to have agreed a sponsorship with Leyton Orient. Bartercard has signed significant sponsorship deals with sports clubs across the north of England this season, and we’re glad that we can build on our presence in the south with this deal. We’re very much looking forward to supporting the club over the season ahead.”
Bartercard’s unique product is an alternative source of business finance aimed primarily at small and medium sized enterprises, which make a significant contribution to the UK economy but increasingly struggle to secure funding via banks.
Bartercard transactions earn the seller credit to spend with any other Trade Exchange member, while the buyer owes goods or services of the same value to the exchange. There are currently 35,000 Bartercard members across seven countries.