The Sport Social Media Index www.sport.socialmediaindex.co.uk is an annual league table produced by PR and social media agency Umpf with partners William Hill of 148 British professional football (English Premier League, Championship, Leagues One and Two; plus the SPL) rugby (Super League and Premiership) and cricket (County Championship Divisions One and Two) teams, ranked according to the best use of social media by their official club channels.
The index took four months in the making and is a benchmark of social media success among professional British sports teams whilst the table is based on the research from a team of nine people who looked at eight social networks, as well as a panel of four judges who presided over the results.
The O’s have been ranked as the third best in the country behind Tottenham and Chelsea but ahead of the likes of Manchester United in fourth whilst Birmingham City are the next highest Football League side in sixth whilst Crewe are the next highest League 1 side in 20th.
Orient Media & Communications Manager Jonny Davies commented: “We are delighted to score so highly in the table and extremely proud of our position, especially when you look at some of the teams we’ve finished ahead of. Our social media channels are hugely important to us and continue to grow and go from strength to strength. Not only do they allow us to break news to fans as soon as it happens, but they also allow us to give fans a more 360-degree view of the club and make them feel at the heart of everything we do. We’re constantly thinking up new ideas and looking forward to producing more new content in 2014.”