Now in its second full season, the scheme continues to attract a growing number of local sports clubs to enjoy the excitement of live professional football at the Matchroom Stadium while raising money for their own cause.
Clubs can apply for a fixture where they can then sell discounted tickets to their members at just £15 for Adults and £5 for Under 18’s in advance of the game, with half of the proceeds being kept by the local club to be used for new kit, facilities or tours.
Marketing and Partnerships Manager for Leyton Orient said, “So much time and dedication goes into making grassroots sports possible so we are pleased to be able to give something back to those volunteers and players in the local community. It also benefits the club in boosting attendances and we find that most that attend via the scheme are first time visitors with many commenting on how impressed they were with the positive experience of their matchday.”
He continued “Club’s that have attended games have used the money for new playing kit, equipment, contributing towards new facilities and even to go towards their end of season awards evening so it’s a great way for them to come together as a club, experience affordable live professional football and help raise funds for their club.”
One such club to benefit from the proceeds are junior side DFZ Athletico who recently made their second visit under the 50/50 scheme having visited for the first time last season. The local junior club were set up by Brian Bramble and Pete Myers who didn’t realise they were starting a football club when they organised a Saturday kick about in Clissold Park dog free zone (hence the DFZ!) several years ago. They both now volunteer their time, energy and enthusiasm, supporting and coaching over 50 children each Wednesday and Saturday with their home games played at the spiritual home of grassroots football, Hackney Marshes, less than one mile from Orient’s stadium.
Commenting on their recent visit to watch the O’s victory over Crewe, Brian said, “It was a successful team building day out and for some of the boys it was their first experience of professional football. We will use the money from the brilliant 50/50 scheme to purchase training equipment thus enabling us to grow & strengthen as a club.”
As an added bonus to the day at Leyton Orient, there is also the opportunity for some lucky clubs to be the flag bearers for the day taking part in a lap of the pitch pre-match before performing a guard of honour as the teams enter the pitch and then the opportunity to take penalties at half time.
It’s not just football club’s that are taking advantage of the scheme either, with local cricket club, Wanstead and Snaresbrook using the fundraiser at the upcoming fixture with Peterborough. Their First Team Captain and Senior Coach, Arfan Akram commented, “We are really pleased to be partnering with our local football club on the 50/50 scheme. We share the same focus in working in the local community and proudly boast 350 junior cricketers, both boys and girls. The money raised will further support the purchase of equipment to continue to provide quality cricket for our juniors.”
Orient’s Rob Noble added, “We will also be dedicating a first team fixture to grassroots sport later in the season to give recognition to and celebrate the work of local volunteers who dedicate so much time for sport in the area.”
Interested clubs can find out more details about the 50/50 Community Tickets Scheme in the tickets section of the official Leyton Orient website, www.leytonorient.com or via email [email protected]