The Superstore, which will now be under Club control, will shut at 3pm on Friday, May 31 for a few weeks as refurbishment works begin which will result in a re-development of the Superstore and significant improvements in the retail range available including the eagerly awaited New Balance replica kits.
Jade Philp, the Club’s Retail Manager, told leytonorient.com, “We have been working behind the scenes to bring an exciting new range of New Balance branded replica kits, training wear and leisurewear. For the first time, this will include a baby and toddler kit range and female-sized replica shirts.
“Furthermore, over the next few weeks, we will have an exciting re-fit of the Club’s Superstore which will allow us to predominantly display our much expanded range of exclusive merchandise, including never-before-seen items and an extensive pocket money range.
“In addition to the revamped store, a new website will be launched at the same time to improve the customers online experience, as part of the Club’s digital transformation”
Danny Macklin, Club CEO, stated, “We are excited at the prospect of catering for every Leyton Orient fan – young or old. As an independently operated store, every penny will now go towards the Club, further enhancing the playing budget and fan experience”