PARTNER WEEK: Breyer Group

access_time 4 months ago

This week is Partner Week where we’re focusing on many of the commercial partners that support Leyton Orient so brilliantly off the pitch. First up for an in-focus feature is Breyer Group, our Stadium Naming Rights Partner.

Who are Breyer Group?

Breyer Group provide services to the social housing market, offering repairs, maintenance and roofing. Breyer Group has been established for over 60 years and although their roots are here in Leyton / Leytonstone, they are now based in Romford, Essex.

Managing Director Tim’s father started the business and, like him, is an O’s fan. They are delighted to be involved and to be supporting the club.

What does Tim and his team do?

As Breyer Group works in the public marketplace, they have never had to market their services or sponsor before, as most of their business comes through the European procurement route. Sponsorship, therefore, has been a new thing for the business, and they were partly guided by the O’s…

“The Club has been brilliant and has always focused on driving added value for Breyer, and even when Breyer haven’t asked, the club have come to Breyer with new thoughts and ideas”.

Breyer have invested internally, bringing in Chris who project manages the relationship, a now passionate Orient fan. He books events and looks at incentives that we can attend with one another. Alex, acts as a central administrator, but again has been “sucked into the club and the great people she works with on a day to day basis”. Finally, Breyer Group have Liz, their Community Development Manager, who does a lot of work with the community as Breyer Group have to meet the social values of their clients: “the club has been a great platform for this”. Liz’s role is to drive community incentives, charitable functions and engaging staff.

What do Breyer Group most enjoy about being associated with the club?

The best part of the journey for Tim so far is being associated with some great people. “Nigel and Kent always give their time to support Breyer. They recently supported us with a Directors Away Day which made us pinch ourselves that we were sat in a room with two world class businessmen.”

Second for Breyer, has been the way in which their staff have really latched onto the club. They now host an annual family day at one of our home fixtures, with over 250 members of staff, partners and kids attending. “The feedback from the staff has been incredibly positive.”

Finally, and personally for Tim, he has a 10-year-old who has become a devoted O’s fan. Every night Tim and Frederick regularly discuss all things Orient. “Doing this together and having that common interest has been amazing.”

What is Tim’s best moment so far?

“I thoroughly enjoyed Solihull away last season; the day we knew we were effectively promoted. The home game that followed was the celebration, the togetherness of the players was fantastic to see.

Another fond memory was awarding Craig Clay with his award at the Gala Dinner last season. He was carrying a bottle of Champagne on his way up to the stage, and walked away without his award, but still clutching his champagne bottle!”

Finally, who is Tim and Frederick’s favourite player?

“My favourite player, although I know he doesn’t play for us anymore, is Macauley Bonne. His work rate and passion were great and he just loved to score. Frederick on the other hand is a huge Jordan Maguire-Drew fan, a very skilful player.”

For more information on what Tim and the team at Breyer Group do, visit their website at www.breyergroup.co.uk.