Front of Shirt Partner 2020/21 - Our Community

access_time 6 months ago

Here at the O’s, we are all about our community and our fans. Our surrounding community is always at the top of our agenda.

One such example of our community work comes from our Vice Chairman and Principle Investor Kent Teague and his wife, Chris. Kent and Chris have set up an initiative where they deliver letters from Lovejoy Elementary School and Puster Elementary School from their home-town of Fairview (Texas), to multiple schools in Chingford (UK). This is part of a brand-new literacy project under the Premier League Stars Programme delivered by our very own Leyton Orient Trust. This runs through the club, from weekly player visits to schools, hospitals and charities, to our community open day at the start of the season.

We are always looking at ways that partners can get involved, there is a huge CSR opportunity around these programmes, but equally we support with our partners own initiatives. For example, our Stadium Sponsor, Breyer Group have set up and apprenticeship scheme which is hosted at the stadium. Our Community Stand Sponsor Qualiteach, have set up the Qualiteach Cup, where all local schools were invited to get active and compete, with the final being hosted here on the Breyer Group Stadium pitch.

On a day to day basis, Leyton Orient Trust are delivering numerous programmes with schools, colleges and local charities. Here is just one great example of the work our trust do in our community:

Case Study: Best Project with Player Involvement Award

The Leyton Orient Trust was awarded the ‘Best Project with Player Involvement’ from the EFL for their work during the 2018/19 season. The project highlighted in the nomination took place with local Walthamstow based food bank, Eat or Heat, in December 2018. In the lead up to Christmas, Eat or Heat wanted to make their food packages more festive. First team players, Matt Harrold and Charlie Lee were challenged to go shopping on a budget to help replenish the Food Bank’s stocks and buy ingredients that service users could use for a Christmas dinner. Eat or Heat volunteers were then invited to be guests at the following home game to undertake a bucket collection at the ground.

The award also recognised the contribution of all Leyton Orient first and youth team players in engaging with the communities that Leyton Orient Trust works with including Primary Schools, young people in wider community settings, students on Further Education programmes and participants on programmes to improve their mental and physical health and wellbeing. During the 2018/19 season, Leyton Orient players made over 250 appearances in the community.

Paul Fairclough, Trustee, The National League Trust, said:

“The Leyton Orient project nomination was one that jumped out on us, particularly with how they got the players involved. It was a real eye-opener as to what’s going on in communities, and what can be done by Football Clubs.”

Neil Taylor, Chief Executive, Leyton Orient Trust:

“We are grateful to the National League Trust for not only recognising its work with the Club and players, but also the prize money contribution. The funding received will be invested into supporting further liaison and engagement work bringing together the players and the local community.”

For more information on our Front of Shirt Partner package, or to make an enquiry, please email Josh Stephens, Head of Commercial at [email protected].