What’s new, however, is the sponsor on the front, with Mind, the mental healthy charity, making up a unique and meaningful kit – all as part of Harry Kane’s incredible shirt sponsorship.
Football fans will be familiar with Mind from the great work that the charity have carried out with the EFL, including the ‘Have Your Mate’s Back’ campaign more recently.
“We’re tremendously grateful to Harry Kane for providing Mind with the opportunity to feature on the front of Leyton Orient’s third kit during the 2020/21 EFL season,” said Paul Farmer, Chief Executive of Mind.
“We know what an important platform football is for raising awareness around mental health, particularly at a time when more people than ever need Mind’s support.
“For a mental health charity to have its logo featured prominently on not only the back but now front of an EFL club’s shirt is a historic moment for us.”
“It shows just how far we have come since a time when mental health was a taboo subject in society, not least among football fans.”
“We would also like to thank Leyton Orient for choosing to donate a percentage of the proceeds from the replica kit sales to Mind at a time when our funds are challenged with all our shops being closed.”
“This will help ensure that we can continue to be there for the one in four people who experience a mental health problem in any given year.”
“We hope that the increased visibility the shirt sponsorship provides us with will reach thousands more fans and build on the work we are already doing through our partnership with the EFL.”
“The club have worked with Mind in various ways for a number of years, we are proud and grateful for the work they do,” said Josh Stephens, Head of Commercial.
“In these difficult times, now more than ever their resources and support is vital.
“We hope that next season’s partnership helps to raise awareness, raise funds and most importantly breakdown the taboo topic of mental health, creating healthy conversation.”
The Leyton Orient shirts for the 2020/21 season are available to pre-order now from the official club shop site.
Furthermore, The O’s are delighted to say that 10% of the proceeds from each sale will go towards the relevant charities.