Mind were chosen to become the EFL’s Official Charity Partner ahead of the 2018/19 season and aims to raise awareness about mental health with fans, Clubs and staff, raise funds to deliver life-changing support and improve the approach to mental health in football and wider society.
For the past two seasons, Mind’s logo and ‘squiggle’ has appeared on the back of every EFL shirt across all Clubs in the Sky Bet Championship, Sky Bet League One and League Two, in a first for English football.
The new designs, created by Elms partnership, will continue to feature Mind’s logo with the number and the ‘squiggle’ will remain joined into the first letter of the player name – with the player’s name replacing the word Mind.
To celebrate the launch, the EFL and Mind are asking fans to share their stories of their chosen names and numbers they wear on a matchday via social media. It could be a family name, a year your Club won the League or a Trophy, or in relation to a mental health experience of your own or another’s.
Share your stories using #haveyourmatesback across social media to be involved.