The Football Business Awards is returning for the 9th time to recognise and reward excellence in the business of football.
Following on from the ‘Leaders in Sport’ award win in the Sponsorship category, the Harry Kane shirt partnership is once again up for nomination.
The England captain’s gesture to give back to the club was a hit commercially for the club, but gave wonderful exposure to three charities.
Frontline Heroes (Bart’s Charity), Haven House Children’s Hospice and Mind, the Mental Health Charity, were selected for the club’s partners and designs finalised, who have all received proceeds of shirts sold.
Within the Marketing category, the club’s Ultimate Quaranteam initiative from the first lockdown has been nominated.
The campaign saw global exposure come to the club when The O’s media team initiated a worldwide FIFA tournament of 128 teams, raising over £80k for worthy causes.
The tournament was won by Premier League club Wolves, whilst Leyton Orient’s Sam Sargeant faced a first round knockout to Lokomotiv Moscow.
⚽ If you’re missing the football @leytonorientfc may have you covered…
— BBC Radio 5 Live (@bbc5live) March 19, 2020
Direct media appearances for the campaign was also widespread, with multiple appearances on BBC, Sky Sports, Talksport and international outlets, whilst the story generated buzz across the world.
You can read more about the Football Business Awards here, and check out all the nominations for both categories.