Official Third Shirt Charity Partner: Mind

We’re Mind, the mental health charity. We provide advice and support to empower anyone experiencing a mental health problem. We campaign to improve services, raise awareness and promote understanding.

We’ve worked with Orient since around 2018, as part of Mind’s four-year charity partnership with the EFL and are probably most familiar to O’s as the squiggle on the backs of players’ shirts.

From the start of the 2020/21 season, fans will have seen us not only on the back but also on the front of shirts. This is thanks to the generous support of England Captain, and former O’s player, Harry Kane. We’re delighted that during Mental Health Awareness Week this year, Harry renewed this sponsorship for the 2021/22 season.

We hope to bring about real change through the increased visibility Mind gets from being on the kit, as well as the work we are doing with the Club, such as locally with Mind in the City, Hackney and Waltham Forest. We look forward to working closely with both the O’s and Harry to step up the fight for better mental health at a time when people need Mind’s support more than ever.


For Mind in the City, Hackney and Waltham Forest: mindchwf.org.uk


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