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COMMERCIAL: Cricketing Connections

26 April 2013

O's team up with Essex CCC in new partnership deal

Leyton Orient’s season finale this Saturday will see the launch of a new partnership between Essex County Cricket Club and the O’s.

The partnership will see the two professional sports teams working together both on community activities as well as mutually beneficial ticketing and promotional initiatives.

The relationship will kick off this weekend with some Essex first team players and Eddie the Eagle the Essex CCC Mascot attending the Matchroom Stadium on Saturday to help promote their upcoming summer of cricket, which includes T20 action, the LV Championship and YB40 action, as well as their fixture with the England team as a warm up for the much hyped 2013 Ashes Series. The Essex players will watch the first half before being formally introduced at half time where they will be quizzed for their thoughts on the summer ahead.

Commenting on the new relationship, O’s Marketing & Partnerships Manager, Rob Noble said: “We are looking forward to developing an on-going relationship with Essex County Cricket Club to offer benefits to existing Orient supporters as well as recruiting new fans through increased exposure and community activity throughout East London and Essex.”

Over the course of the weekend there will be a competition running for Orient supporters exclusively via the @LOFCBusiness twitter account, with a pair of tickets for a Friends Life T20 game this summer. All you have to do is follow @LOFCBusiness on twitter and answer the following question.

What was the name of the cricket club that Leyton Orient’s formation is traced back to in 1881?

a) Glyn Cricket Club
b) Leyton Cricket Club
c) Clapton Cricket Club

If you know the answer and want to be in with a chance of winning a pair of tickets to a Friends Provident T20 game at Essex this summer then head over to Twitter now and tweet and start following @LOFCBusiness. The winner will be selected from one of the @LOFCBusiness followers that have answered the question correctly by 9am on Monday morning.


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