The historic East London football club will host a dementia awareness event at their matchday against Crewe Alexandra on 22 November 2014As part of the commitment to improving the lives of local people living with dementia and their carers, Leyton Orient are dedicating Saturday’s match day (22 November) to raising awareness of the condition, as they work towards becoming one of London’s first dementia friendly football clubs.
The club have invited 30 people living with dementia and their carers to Saturday’s match against Crewe Alexander as special guests, following some of the players signing up to become Dementia Friends. Dementia Friends is an initiative that helps members of the public understand what it might be like to live with dementia and turn that understanding into action.
Supporters will find staff and volunteers from Alzheimer’s Society and London Borough of Redbridge Living Well Team at the ground who will be on hand to provide information and advice. The match day programme will also include a feature on how the players are becoming Dementia Friends.
Alli Anthony for Waltham Forest Alzheimer’s Society said:
‘Sport plays a big part in people’s lives and we want to encourage the 2,055 people living with dementia in Waltham Forest to continue to attend football matches and do the things they love.
‘We are committed to working with Leyton Orient and the club are keen for staff to become Dementia Friends as they work towards becoming a dementia friendly football club.’
Rob Noble of Leyton Orient said:
‘Football evokes such strong memories and emotions which can help people living with dementia.
By making the Matchroom Stadium a dementia friendly place to visit, as well as raising awareness of the issue with our supporters, we hope we can help more people enjoy supporting their team and enjoying the beautiful game for as long as possible.’
Kelly Kaye of Redbridge Living Well Team said:
‘As a significant proportion of Orient supporters live in Redbridge, this is a good opportunity to reach out to supporters living with dementia and their carers in the Borough of Redbridge.’
The awareness day builds on the launch of the Waltham Forest Dementia Action Alliance hosted by Orient last month where Police Officers, MPs, Housing Associations, superstores, voluntary and council organisations united with the Mayor of Waltham Forest to support the estimated 2,055 people living with dementia in the east London borough.
The aim of the Dementia Action Alliance is to help create a community where people with dementia feel confident, understood and supported to live well.
Pictured above are Leyton Orient Players; Dean Cox, Nathan Clarke (captain), Chris Dagnall, Shane Lowry and Bradley Pritchard who have teamed up with local organisations to support Dementia Awareness ahead of the Club hosting a Dementia Awareness event at Saturday’s game against Crewe.
Also pictured: L to R :Linda Milton from Waltham Forest Housing Association, Kelly Kaye and Lisa Oliver from Redbridge Living well team, Alli Oliver from Waltham Forest Alzheimer’s Society.