Eight months ago, Wellesley, MA based resident Nigel Travis and Dallas, TX based Investor Kent Teague headed a consortium to purchase London’s second oldest professional football team, Leyton Orient Football Club. They felt the Club, with its strong roots in East London, was perfectly placed to reinvent the financial and fan engagement model of English football teams by taking advantage of the latest technology available and the worldwide interest in English football.
The Club announced today that the Buildbase FA Trophy Quarter-Final at home to fellow National League team Gateshead, will be streamed on Saturday February 24 at 3pm UK time (10am USA EST time, 7pm UAE, 12am Japan, 2am Australia). The stream will have pre-match interviews and commentary with the expectation that this will set a standard for future broadcasts. It will be sponsored by Baskin-Robbins, ice cream famous for its 31 flavours, a different flavour for every day of the month.
The live-video stream will be priced at $9.99 (£7.12) and will be available to fans outside the UK. The website the stream will be hosted on will be unveiled early next week at www.leytonorient.com and across all the Club’s social media channels.
It is thought that this is the first time that a FA Trophy game, other than the Final, has been aired outside of the UK and Leyton Orient are using this to attract potential fans who may be interested in supporting a famous football club in London as well as gauging the business interest for future sponsorship.
Leyton Orient CEO Danny Macklin said: “We are excited about this initiative and believe that this will start a new commercial venture for Leyton Orient in the future. The game is expected to be very competitive and the perfect game to launch International streaming”
Baskin-Robbins is the world's largest chain of ice cream speciality shops, with more than 7,600 retail shops in nearly 50 countries. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream, custom ice cream cakes and a full range of beverages, providing quality and value to consumers around the world. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavours and a wide variety of delicious treats.
Leyton Orient is one of London’s oldest professional football teams, having been founded in 1881. Well renowned for their World War I contributions, the O’s have been a mainstay of British football throughout their 137 years. Currently playing in the National League, the Club have developed a reputation for being a Community Club, with extensive work being done in the local areas.
For UK Based fans looking to attend the tie, tickets are available for just £10! Full details here.