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NEWS: Greene King announced as Official Pouring Rights Partner

25 June 2019

The Club is delighted to announce a new five-year supply partnership with Greene King who will become the Club’s Official Pouring Rights Partner and a valued Club Partner from 1st July 2019.

Greene King is the UK’s leading brewer and pub company, with over 220 years brewing heritage and a portfolio of award winning beer brands in its range. Under the terms of the five year partnership, fans can look forward to enjoying draught lager and ale, supplied by Greene King around The Breyer Group Stadium from this July.

As part of the new partnership Orient fans will soon be able to taste the new O’s Lager, branded exclusively to Leyton Orient. O’s Lager, a deliciously crisp refreshing lager is brewed using Challenger and Northdown hops to give it a subtle fresh hop flavour; the perfect accompaniment for that half time thirst quencher and full time celebrations!   

Danny Macklin, CEO, added, “Following an extensive pouring rights tendering process with a number of the industry leaders we very much look forward to expanding the range that is available for fans and guests on matchday and non-matchday. Over the coming few weeks a large-scale install and tech replacement will take place that will see us offer, for the first time, draught lager and ale in all stands. We want to further enhance the matchday experience and provide an extra reason for fans to arrive early, enjoy a half time refreshment and hopefully toast a victory come the final whistle.”

“Additionally there will be a number of new food and snack items added to menus within the concession areas via our partnership with British Event Catering – we will be able to announce further details on those improvements and menu enhancements within The Legends’ Lounge prior to the start of the 2019/20 season.”

“Furthermore, we have been working closely with LOSC to enhance their already extensive range with additions and regular guest ales from the award winning Greene King portfolio”.

Simon Edgar, Head of Sales – Anglia and South, Greene King, “We are thrilled to be entering into a pouring rights partnership with Leyton Orient, introducing a great range of brands which we are sure visitors to The Breyor Group Stadium will enjoy.  Greene King is a huge long term supporter of sports clubs and associations throughout the UK and we are proud to be joining the Leyton Orient family, bringing to the fans their own lager to help them celebrate the team’s success. We wish the Club every success for the upcoming season.”

In addition to a number of new bottled products, the following will be available:

The Q2W Tommy Johnston Stand:

  • GREENE KING IPA Smooth
  • GREENE KING Yardbird Pale Ale
  • GREENE KING O’s Lager
  • San Miguel
  • Aspalls
  • Carling
  • Guinness

West Stand / North Stand / The Green Inc East Stand:

  • GREENE KING O’s Lager
  • GREENE KING IPA Smooth

The Legends' Lounge:

  • GREENE KING IPA Smooth
  • GREENE KING Yardbird Pale Ale
  • GREENE KING O’s Lager
  • San Miguel
  • Coors Light
  • Guinness
  • Aspalls

The 1881 Suite:

  • GREENE KING IPA Smooth
  • GREENE KING O’s Lager
  • Coors Light
  • Guinness
  • San Miguel

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